Homeowners search before they call. In 2026, they search Google, then AI — and if your site doesn't show up, answer their questions, and move them toward booking, those leads become your competitor's jobs.
Lab Twelve builds contractor sites built to capture. Local SEO, AI lead qualification, after-hours intake, automated follow-up. Fixed price. Source code yours at handoff. No platform.
The homeowners in your market are searching right now. The question is whether your site is the one they find, trust, and contact — or whether they call the competitor whose site does the work.
Scope the capabilities that move the needle for your market and trade. Add more as your business grows. Source code ships to your repo either way.
Structured data, service area pages, and GEO content architecture so you rank for every variant of 'contractor near me' in every suburb you work — not just your home ZIP code.
Intake that asks the right questions before you call back. Budget, timeline, project scope — the AI collects it so you spend time quoting serious jobs, not filtering tire-kickers.
Leads come in at 9pm. Most contractor sites send them to a contact form that emails you in the morning. This one sends a real response before your competitor opens their inbox.
Scheduled agents that watch what's changing on competitor sites and Google listings in your market. When they run a promotion or push a new service — you know within hours.
Automated prompts that turn satisfied customers into Google reviews, timed and worded for maximum conversion. Your star rating is a ranking signal — treat it like one.
Dedicated, indexed pages for every city and suburb you serve. Not thin duplicates — real content structured for local search and optimized per market.
Every inquiry gets a personalized first response drafted from what the site already knows about the lead. Your inbox gets lighter. Your response rate — and close rate — goes up.
Agents that surface where leads are dropping off, what queries you're losing, and what to fix — then queue the changes. Your site compounds while you're on the job site.
40 minutes. You pay a $500 deposit, we book a call, and I map exactly which capabilities move the needle for your trade, your market, and your stage.
Scope locked before you pay more. One number. No hourly billing. No change-order surprises. No project creep.
Brian builds it — start to finish. Production-grade, tested, deployed. One senior engineer, no offshore, no handoffs.
Full repo access. Deployment docs. Source code in your GitHub. No platform to pay monthly to access your own site.
Agencies scope broadly and bill by the hour as the scope expands. You agree to a build with Lab Twelve and the number doesn't change — scope is locked before work begins.
Agencies take your money, hand your project to a junior developer, and bill you a senior rate. Brian scopes it, architects it, builds it, and ships it. Start to finish.
Agencies and platforms keep your site running on their infrastructure. Your competitive moat lives inside their system. Lab Twelve ships the source code to your GitHub. You own it.
Not an agency. Not a platform. One senior engineer who understands service businesses, pushes back when the approach is wrong, and ships production-grade code you own. I've built lead-capture and local-search infrastructure for service businesses. I know what moves the needle for contractors specifically: qualified leads before the callback, local ranking in every market you serve, and a site that works while you're on the job.
This isn't about how the site looks. It's about whether it captures leads when they arrive, ranks in every market you serve, responds before your competitor does, and gets smarter over time. Most contractor sites don't do any of that — regardless of how they look.
General contractors, home renovators, kitchen and bath, roofing, landscaping, plumbing, HVAC, flooring, painting — any trade where homeowners research before they call. If your customers search before they contact you, this is built for your business.
A 40-minute strategy call where we map exactly which capabilities move the needle for your business, your market, and your stage. You leave with a fixed-price build plan — or a full refund if it's not the right fit.
The opposite. Platforms charge monthly and hold your site on their infrastructure. Lab Twelve builds custom capability into your own codebase — the agents, the integrations, the hosting setup. Source code ships to your GitHub. No platform to pay for access to your own site.
A foundation build with local SEO architecture, lead capture, and AI qualification typically ships in 2–3 weeks. Full builds with service area pages, review engine, competitor monitoring, and follow-up automation run 4–6 weeks. Scope is locked before we write a line of code.
Brian — start to finish. I scope it, architect it, build it, and ship it. One senior engineer, no offshore, no handoffs. I've built sales-optimized sites for service businesses and I know what moves the needle for local contractors specifically.
A $500 deposit books a 40-minute strategy call where we map exactly what your business needs. You walk out with a fixed-price build plan — or a full refund if it's not the right fit.
Fixed price before build starts · Source code at handoff · Brian, start to finish · No platform, no subscription