Who this is for

Lab Twelve ships premium web apps at fixed prices on tight windows. That model is excellent inside its lane and wrong outside it. This page is the honest boundary, so you find out before paying, not after.

Built for

• Founders who need a first version live. An MVP with one job-to-be-done, scoped tight, shipped in days to weeks.
• Operators replacing spreadsheet-and-email workflows. Internal tools, admin panels, approval flows, client portals.
• Businesses that need a dashboard over their data. Postgres-backed, role-aware, deployed to production.
• Anyone who needs a landing page that converts, this week. The smallest package exists exactly for this.
• Teams that want shipped progress every week without hiring. That's the dev lane: unlimited queue, one active request at a time, pause anytime.

The common thread: one decision-maker, a job-to-be-done you can state in a sentence, and comfort working async. If that's you, the next step takes ten minutes and produces a fixed quote.

Not a fit, and why

• Native mobile apps. Lab Twelve builds web apps. If a responsive web app does the job, we can talk; if you need Swift or Kotlin in an app store, hire a mobile studio.
• HIPAA, fintech, or other compliance-regulated builds.Real compliance means auditors, signed agreements, and a compliance team. I won't pretend a one-person studio is that. Hire a firm that lives in your regulation.
• Enterprise procurement. Vendor onboarding, security questionnaires, and SOC 2 reviews need an organization shaped for them. An enterprise-focused agency will serve you better and frustrate you less.
• Large multi-vendor marketplaces. Two-sided liquidity is a multi-year product effort, not a fixed-scope build. A scoped first slice is sometimes possible; the whole marketplace is not.
• Real-time multiplayer. Games and live collaborative engines are specialist territory with their own stacks. Find the specialists.
• Hardware and firmware. Software only. Nothing that ships in a box.

If your project is on this list, you're not being rejected; you're being saved a bad purchase. A studio built for your problem will beat me at it, and I'd rather you win there than stall here.

Not sure which side you're on?

Describe the idea in the scope chat. It is calibrated to say no early: a genuinely ambiguous or out-of-lane project gets routed to human review instead of a guessed price. You can also browse examples of past scopes to see what in-lane projects look like, or read how the scope policy keeps fixed prices honest.