Solutions architect
The data model, the integrations, and the build order are decided before a line of code, so the scope you see is the scope you get.
Off-the-shelf CRMs make you bend your process to fit their fields. A custom CRM does the opposite: it tracks the contacts, stages, and activities your business actually runs on. Lab Twelve builds custom CRMs as scoped web apps: a contact and company data model, a pipeline your team moves deals through, activity history, and admin views, all after the scope chat writes your stages down. Most custom CRMs land on Business App, and move to MVP Sprint when you add email integration, automations, and background jobs. You get the fixed quote before checkout, the source code at handoff, and a tool that matches how you sell instead of one you fight every day.
One fixed price buys a whole product team in one: architect, designer, and AI-native engineer.
The data model, the integrations, and the build order are decided before a line of code, so the scope you see is the scope you get.
Interface, flow, and brand are designed for this build, not dropped onto a template. The finished app looks like it was meant to ship.
Senior execution at AI speed, in production with the source code in your hands. One builder with the range of a whole product team.
| Contact and company records | Included |
|---|---|
| Pipeline with your stages | Included |
| Activity and note history | Included |
| Role-based team access | Included |
| Production deployment | Included |
Contact and company records: Fields matched to your process
Pipeline with your stages: Move deals the way you sell
Activity and note history: Who did what, when
Role-based team access: Reps and managers as scoped
Production deployment: Railway baseline, source in your repo
| Marketing automation suite | Not in base scope |
|---|---|
| Legacy CRM data migration | Not in base scope |
| Native mobile apps | Not in base scope |
Marketing automation suite: Email campaigns scoped separately if needed
Legacy CRM data migration: Import is an add-on once the source format is defined
Native mobile apps: Responsive web for the first version
A representative ScopeSpec ticket. Yours is assembled live from the scope chat, priced by the engine, and locked before you pay.
Pipeline + fields locked
Stages, contact fields, and the OUT list named.
Contacts + pipeline
Data model, contact records, deal stages.
Activity + roles
Notes, history, team vs admin access.
Reports + deploy
Pipeline views, production cutover, handoff docs.
A custom CRM tracks your actual stages and fields, so your team stops bending the process to fit a generic tool. You own the source code and can keep shaping it as you grow.
Yes. Data import from your current CRM is an add-on, scoped once the export format and field mapping are defined.
Email send and logging can be scoped as an integration. Full marketing automation is a separate build, flagged upfront if you need it.
No agency to manage, no roster to assemble. The whole team, one number, source code in your hands.